At the same time, we do not take any enforcement choice gently and maintain an extremely high bar for our accuracy in recognizing phony reviews. We understand that the large majority of our sellers work hard every day to develop a terrific shopping experience for our consumers, that they are running services, and that they frequently have lots of workers to support.
We take our obligation to keep an eye on and implement our policies seriously so clients can shop in our store with confidence therefore all sellers have the chance to grow their company amidst healthy and fair competitors. amazon products continue to innovate on these abilities to prevent abuse from affecting our clients and offering partners and to continually improve our proactive detection of this abuse.
Some utilize social media services by themselves; in other cases, they work with a third-party provider to commit this activity on their behalf. However, bad actors frequently try to take this deal outside Amazon to obscure our ability to detect their activity and the relationship between the numerous accounts committing or gaining from this abuse.
However, it's also clear that this is an industry-wide fight, and we require to collaborate to make faster progress. When we spot phony reviews that might have been perpetrated outside Amazon, we routinely report the activity to the social networks company where it occurred. In the first three months of 2020, we reported more than 300 groups to social networks companies, who then took an average time of 45 days to shut down those groups from using their service to perpetrate abuse.
While we value that some social media companies have become much faster at responding, to resolve this problem at scale, it is imperative for social media business to invest sufficiently in proactive controls to find and enforce fake evaluations ahead of our reporting the concern to them. Protecting customers will require all of us to collaborate to ensure we take advantage of our unique understanding, partner with each other, and stop attempted fraud and phony evaluations prior to it has a chance of impacting consumers.
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